About this Salesforce Certified Account Engagement (Pardot) Consultant study guide
This page is your Salesforce Certified Account Engagement (Pardot) Consultant—formerly Salesforce Certified Pardot Consultant study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for consultants and implementers who want to prove their knowledge with an industry-recognized credential.
Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.
Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.
Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.
Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).
What's new in Winter '26:
- Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
- Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
- Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
- Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
- Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
Salesforce Certified Account Engagement (Pardot) Consultant Study Guide
The Pardot Consultant certification validates your expertise in designing and implementing Pardot solutions aligned with business requirements.
Exam Weightage by Section
Exam Topics
Exam Tips
- 1Lead Management and Email/Engagement are 50%—know automation and scoring.
- 2Understand Account Engagement (Pardot) setup and Salesforce connector.
- 3Know reporting: engagement metrics, ROI, and attribution.
- 4Be ready for “how would you implement X?” scenario questions.
Prerequisites
- •Salesforce Certified Administrator
- •Account Engagement (Pardot) experience
Focus Areas
- •Account Engagement Setup
- •Lead Management
- •Email and Engagement
- •Analytics and ROI
Study Strategy
Use a Pardot/Account Engagement account. Configure scoring, automation, and at least one campaign. Align with the exam outline.
Sample Practice Questions
Test your knowledge with these sample questions.
A client wants to implement lead scoring that accounts for both explicit and implicit data. What should the consultant recommend?
What is the recommended approach for syncing Pardot prospects to Salesforce Leads vs Contacts?
A company has multiple business units. How should Pardot be configured?
What is the best practice for implementing progressive profiling?
How should connected campaigns be used?
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Contact Us for Full AccessFrequently Asked Questions
- What is covered on the Salesforce Certified Account Engagement (Pardot) Consultant exam?
- The Salesforce Certified Account Engagement (Pardot) Consultant exam—formerly Salesforce Certified Pardot Consultant— covers section-wise weightage as shown above. Use the exam topics and practice questions on this page to align your study with the official outline.
- What is Account Engagement (formerly Pardot)?
- Account Engagement is Salesforce's B2B marketing automation platform that helps marketers generate leads, nurture prospects, and measure marketing ROI through integration with Salesforce CRM.
- Do I need Platform Administrator before Pardot Consultant?
- Yes, Platform Administrator is required. You should also have hands-on experience with Account Engagement features like lead scoring, automation, email campaigns, and Salesforce integration.
- How do I prepare for the Salesforce Certified Account Engagement (Pardot) Consultant certification?
- Use the exam tips, prerequisites, and study strategy on this Salesforce Certified Account Engagement (Pardot) Consultant study guide—formerly Salesforce Certified Pardot Consultant— Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
- Where can I find the official exam outline for Salesforce Certified Account Engagement (Pardot) Consultant?
- Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.