Marketing Cloud Path
Salesforce Marketing Cloud Certification Path
Marketing Cloud has multiple tracks. Pick your path based on whether you work in Email Studio/Journey Builder, Account Engagement, or technical SFMC implementation.
Written and reviewed by Krishna Mohan — ADM-201, PD1, PD2, App Builder & Consultant certified. Updated for Summer '26. Methodology · Contact
Email marketing operator
Email Specialist -> Marketing Cloud Engagement Admin -> Marketing Cloud Consultant
Pardot / Account Engagement
Pardot Specialist -> Pardot Consultant -> Business Analyst
Technical SFMC developer
Email Specialist -> Marketing Cloud Developer -> Marketing Cloud Consultant
Best First Marketing Cloud Cert
If you use Marketing Cloud Engagement, start with Email Specialist. If you use Account Engagement/Pardot, start with Pardot Specialist.